Loyalize Fund Management build wealth by investing in bricks and mortar and produce real-world results, built for the
long-term. Applying local market knowledge and globally-earned expertise, Loyalize leads innovative thinking in a
the sector where few can match their capital, experience, and acumen.
The client asked us to build a strong brand identity and design an appealing digital platform that could engage a
wide public, preparing the route for a bold entrance of Loyalize Fund Management in the market. We started with the
identification of the vision and the mission to arrive at the creation of a visual identity.
Loyalize Fund Management’s logo is simple and elegant while keeping original gold circle icon. The client asked us to redesign
the logo and refine the typography. The gold circle icon itself has been used to give the logotype a rounder and friendlier look.
Due to its elegant and impactful look, it has also been chosen as a leitmotiv graphic element throughout all the visual identity.
Our approach led us to be more daring with font and color used, whilst providing an easy-for-all,
contemporary and catching brand identity. The palette owns a elegant and modern look.
Our approach led us to give more work with Loyalize stationery. We collaborated closely with Loyalize Fund
Management to develop an overall design for the branding by mocking up business card, letterhead, envelop and
folder to make the brand appeal to an even wider public.
In order for the project to succeed, the website had to deliver an elegant and simple style. We boiled
everything down, only serving important information about Loyalize Fund Management. The website
is a clean page experience where captivating photograohy and form sets the scene for the property
information. Elegant transitions and subtle hover effects all bring the user closer to the message.
