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Le Clec

Branding & Website

Le Clec is a cafe restaurant in Melbourne. The idea of branding name is from owner and owner’s sibling group’s name (Chang, Lyn, Eason and Clara). Our mission was to create an identity system and website. The design strategy of logo was to combine Chinese and Western style. We would like to depict the owner’s idea of branding name by connecting 4 Chinese words-人(which means person) as the icon of logo.

Website-Homepage